There is a new 21st-century phenomenon called vampire shopping, so named because sleep deprived bleary eyed parents, insomniacs and gamers go online to make purchases between 1am and 6am.
Barclaycard has reported that as many as one in three shoppers now spends more money online at night, compared to 5 years ago.
Vampire shoppers spend a third more than normal shoppers, most of whom are people who are not sleeping well, usually 1-4am er’s buying random stuff that they don’t really need, and sometimes even with nowhere to put it. 75% of people don’t send back the last thing they didn’t want!
Nocturnal shopping is a thing of the NOW.
Nocturnal shopping became possible thanks to the evolution of technological devices since the smartphone revolution. The ‘one click’ purchases on Amazon, Ebay, Paypal and other electronic payment systems makes shopping just so unbelievably easy, and therefore waiting until morning completely unnecessary when the sleep deprived make very often impulsive shopping bleary eyed random purchases before bed, or even when they wake up in the middle of their sleep (if they are experiencing bouts of insomnia), buying shoes, clothes, jewellery, and even ‘replacement lithium battery stocks after realising they’ve forgotten something essential, and two out of ten are ordering food shopping online.
And vampire economy is booming and is predicted to grow year on year, even though shoppers are often buying things that they often don’t even really need in a bleary eyed state such as holidays, and large pieces of furniture on impulse!
There are now calls for safety measures to be put into place, such as putting stops on buying habits or behavior from bedtime and to wake-up to curb out of control impulsive shopping habits. Shopping channels that broadcast late at night have known for a long time that there is a very lucrative market in vampires staying up late and feeling compelled to buy something that they’ve seen that they don’t really need, and then regret buying it or them in the morning.
And whether morally right or wrong, retailers are exploiting this new market. As humans and technology evolve driving this new lucrative ‘Vampire Economy’.
Top zombie hour vampire purchases are usually made on smart phones, tablets and laptops include: birthday presents, children’s toys, baby gear, vacuum cleaners and games consoles. Another popular late-night vampire purchase is an increasing river of new replacement pillows as people becoming increasingly dissatisfied with their sleep set-up.
There is also a growing trend to hide their arriving growing river of packages and daily deliveries in cupboards as the vampire shopping habits begin to cause embarrassment and shame. Others would call this form of late-night shopping ‘compulsive shopping’ leading towards compulsive ‘shopping addiction’.
Even bleary eyed a good question to ask before pressing the purchase button, is “Do I really need this?’ or perhaps a sensible law is to wait until the afternoon before deciding on whether to buy the item sitting in the basket at the checkout.
But maybe we shouldn’t be afraid of the ‘vampire shoppers’, and more worried about the sleepless zombies!